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Next Gen Fragrances – The True Essence of Pure Indian Attars

Ruh | Absolute

The Ruh Collection captures nature in its purest form, crafted using traditional distillation and select natural botanicals. Each attar unfolds with quiet depth—from delicate florals to rich, earthy tones—designed to evolve beautifully on the skin.

Rooted in Kannauj, where Ruh signifies the true aromatic essence, this collection reflects purity, authenticity, and timeless Indian perfumery.

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WHERE ARE RITVA FRAGRANCES MADE

All Ritva fragrances are crafted and packaged at our own distillery in Kannauj, India—the heart of Indian perfumery. With 111 years of heritage, every creation reflects authenticity and time-honoured craftsmanship.

THE ART OF NATURAL PERFUMERY

Rooted in India’s timeless perfumery tradition, Ritva Fragrances carries forward over a century of craftsmanship guided by purity, patience, and respect for nature. Crafted close to the source using traditional knowledge and refined innovation, every attar is distilled with care—free from unnecessary layers.

From India’s historic perfume heartland to your skin, Ritva represents authenticity, depth, and soulful scent journeys.

Born from nature’s finest botanicals, shaped into refined natural attars.
Plant-Based Attar | Est. 1914
Ritva — 111 years of Indian perfumery heritage

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THE ORIGIN

India's bond with fine fragrance spans centuries of artistry and tradition.

Founded in 1914, our roots trace back to Kannauj, Uttar Pradesh-an ancient town revered as the heart of Indian attar and natural perfumery. Here, the art of fragrance is shaped by time-honoured methods, patience, and an uncompromising respect for nature.

Surrounded by fertile, silt-rich land, Kannauj yields rare flowers, aromatic grasses, roses, and indigenous herbs that define the soul of Indian perfumery. This land, steeped in culture and craft, is known across the world as India's perfume capital.

At Ritva Fragrances, we carry forward this legacy-preserving the spirit of 1914 while creating fragrances for today and tomorrow.

GROW

Our journey starts at the source - carefully cultivated botanicals, nurtured by skilled Indian growers and herbal experts.

HARVEST

At peak bloom, select botanicals are carefully gathered and prepared for our distillation process

EXTRACT

Using traditional copper degs, botanicals are gently distilled over time, allowing their deepest and most refined notes to emerge.