Next Gen Fragrances – The True Essence of Pure Indian Attars
BESTSELLING
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Mitti Attar | Authentic Indian Attar | Handcrafted in Kannauj
10 reviewsRegular price From Rs. 999.00Regular priceRs. 3,199.00Sale price From Rs. 999.00Sale -
Motiya Attar | Authentic Indian Attar | Handcrafted in Kannauj
5 reviewsRegular price From Rs. 1,399.00Regular priceRs. 3,299.00Sale price From Rs. 1,399.00Sale -
Snadali Mitti | Ruh Attar | Authentic Indian Attar | Handcrafted in Kannauj
1 reviewRegular price From Rs. 1,499.00Regular priceRs. 4,500.00Sale price From Rs. 1,499.00Sale -
Shahi Gulab Ruh Attar | Authentic Indian Attar | Handcrafted in Kannauj
3 reviewsRegular price From Rs. 1,249.00Regular priceRs. 3,299.00Sale price From Rs. 1,249.00Sale
AUTHENTIC INDIAN ATTARS
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Ruh-E-Khus (Vetiver Absolute Oil) | Authentic Indian Attar | Handcrafted in Kannauj
2 reviewsRegular price From Rs. 1,549.00Regular priceRs. 5,600.00Sale price From Rs. 1,549.00Sale -
Sandali Gulab | Ruh Attar | Authentic Indian Attar | Handcrafted in Kannauj
No reviewsRegular price From Rs. 1,499.00Regular priceRs. 4,599.00Sale price From Rs. 1,499.00Sale -
Shamam Attar | 100% pure | Authentic Indian Attar | Handcrafted in Kannauj
2 reviewsRegular price From Rs. 1,349.00Regular priceRs. 3,299.00Sale price From Rs. 1,349.00Sale -
Mitti Attar | Authentic Indian Attar | Handcrafted in Kannauj
10 reviewsRegular price From Rs. 999.00Regular priceRs. 3,199.00Sale price From Rs. 999.00Sale
Ruh | Absolute
The Ruh Collection captures nature in its purest form, crafted using traditional distillation and select natural botanicals. Each attar unfolds with quiet depth—from delicate florals to rich, earthy tones—designed to evolve beautifully on the skin.
Rooted in Kannauj, where Ruh signifies the true aromatic essence, this collection reflects purity, authenticity, and timeless Indian perfumery.
RUH | ABSOLUTE
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Ruh Gulab Absolute | Authentic Indian Attar | Handcrafted in Kannauj
No reviewsRegular price From Rs. 9,000.00Regular priceRs. 36,000.00Sale price From Rs. 9,000.00Sale -
Assam Agarwood Oud Oil | Age 4 Years | Authentic Indian Attar | Handcrafted in Assam
1 reviewRegular price From Rs. 7,499.00Regular priceRs. 28,999.00Sale price From Rs. 7,499.00Sale -
Kewra Ruh Attar | Authentic Indian Attar | Handcrafted in Odisha
No reviewsRegular price From Rs. 7,499.00Regular priceRs. 37,999.00Sale price From Rs. 7,499.00Sale -
Dehnul Oud Absolute | Age2.6years | Authentic Indian Attar | Handcrafted in Assam
1 reviewRegular price From Rs. 1,999.00Regular priceRs. 25,999.00Sale price From Rs. 1,999.00Sale
WHERE ARE RITVA FRAGRANCES MADE
All Ritva fragrances are crafted and packaged at our own distillery in Kannauj, India—the heart of Indian perfumery. With 111 years of heritage, every creation reflects authenticity and time-honoured craftsmanship.
THE ART OF NATURAL PERFUMERY
Rooted in India’s timeless perfumery tradition, Ritva Fragrances carries forward over a century of craftsmanship guided by purity, patience, and respect for nature. Crafted close to the source using traditional knowledge and refined innovation, every attar is distilled with care—free from unnecessary layers.
From India’s historic perfume heartland to your skin, Ritva represents authenticity, depth, and soulful scent journeys.
Born from nature’s finest botanicals, shaped into refined natural attars.
Plant-Based Attar | Est. 1914
Ritva — 111 years of Indian perfumery heritage
Let customers speak for us
from 45 reviewsArabian Sandal Attar is pure luxury in a bottle.
Soft, creamy sandalwood with a rich Arabian depth. Very soothing, well-balanced and long-lasting. Perfect for daily wear as well as special occasions. Truly premium quality.
Dehnal Oud Attar | Absolute
Deep, smoky, and powerfully rich. A bold natural oud aroma with a warm, luxurious depth. Long-lasting and truly premium.
Assam agarwood oil good attar really nice
Good attar
Real Attar | ritva fragrances Rajnigandha
Shahi Gulab | Ritva Fragrances
Rich, royal, and beautifully floral. Made from fresh Kannauj roses, this attar is smooth, natural, and long-lasting. Pure shahi elegance in every drop.
Ruh Khus | Ritva Fragrances
Ruh Khus by Ritva Fragrances is a pure expression of nature and tradition. Fresh, earthy, and deeply calming, this attar captures the true ruh (soul) of khus. The opening is crisp and green, slowly settling into a cool, soothing aroma that feels grounding and timeless. Long-lasting and beautifully balanced, it’s perfect for daily wear and moments of quiet reflection. A truly authentic Kannauj creation.
Love the attention to detail and integrity with which the product was manufactured and packaged and delivered to the user
Exactly like first rain
I really love fragrance of wet soil it really remind me for the childhood and this attar help me connect me with my younger self
Real attar
Very well packed, subtle fragrance, real attar ! Thanks !
Raat Ki Rani Attar
Intense, floral, and beautifully captivating. A rich night-blooming jasmine aroma that feels elegant and sensual. Smooth, long-lasting, and truly mesmerizing.
Perfect for evenings.
Shahi Gulab
Rich, royal, and beautifully floral. A deep, natural rose aroma that feels elegant and timeless. Smooth, long-lasting, and truly luxurious.
Pure shahi experience.
Sandali Mitti Attar
A perfect blend of soft sandalwood and fresh earthy notes. Calm, natural, and soothing, with a smooth long-lasting aroma.
Elegant and truly refreshing.
Shahi Gulab – Fresh, royal, and enchanting!”
THE ORIGIN
India's bond with fine fragrance spans centuries of artistry and tradition.
Founded in 1914, our roots trace back to Kannauj, Uttar Pradesh-an ancient town revered as the heart of Indian attar and natural perfumery. Here, the art of fragrance is shaped by time-honoured methods, patience, and an uncompromising respect for nature.
Surrounded by fertile, silt-rich land, Kannauj yields rare flowers, aromatic grasses, roses, and indigenous herbs that define the soul of Indian perfumery. This land, steeped in culture and craft, is known across the world as India's perfume capital.
At Ritva Fragrances, we carry forward this legacy-preserving the spirit of 1914 while creating fragrances for today and tomorrow.
GROW
Our journey starts at the source - carefully cultivated botanicals, nurtured by skilled Indian growers and herbal experts.
HARVEST
At peak bloom, select botanicals are carefully gathered and prepared for our distillation process